Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Masque for Illuminating Hydration and Softness, a nourishing and neutralizing hair mask created specifically...
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached,...
Imagine a 5-minute treatment that amps up the intensity of haircolor; quenches each strand with the richest conditioners; adds the serene sheen of green to...
What do you get when you put butter on a flame? A delicious dish that’s meltingly gorgeous. This deeply moisturizing-yet-weightless hair treatment—it actually chills out...
A daily shampoo for healthy, normal-to-dry hair needing extra moisture. Here’s Why You’ll Love It Gentle daily shampoo Provides a boost of hydration Rich lather...
FOR BOND STRENGTHENING & COLOR LONGEVITY This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage,...
Perfect choice for: All color-treated hair–from blondes to brunettes, lowlights to highlights. Think your color-treated tresses are so parched, lackluster and brittle that only a pair...
Perfect choice for: All color-treated hair–from blondes to brunettes, lowlights to highlights. Think your color-treated tresses are so parched, lackluster and brittle that only a pair...
Turn your cleansing into the first step of a reconstruction process specifically designed for any hair type that’s been through the ringer. Whether the source...
Provide your hair with an intensive treatment with Joico K-Pak Liquid Reconstructor for Fine, Damaged Hair. This leave-in reconstructive liquid protein spray offers your fine...
Experience this daily, powerful leave-in perfecting spray that does it all! Luster Lock Multi-Perfector fuses the hydrating benefits of exotic oils with a unique, damage-control...
K-PAK COLOR THERAPY LUSTER LOCK GLOSSING OILThe new Luster Lock Glossing Oil delivers all the high-powered punch of a professional conditioning treatment, with the shine-meisters...
Our award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and Keratin helps rebuild and...
Our award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and Keratin helps rebuild and...
Nourish and revitalise your hair with Joico K-Pak RevitaLuxe (150ml). Formulated with a Keratin Peptide Complex, it delivers intense moisture to dry and damaged hair,...
Nourish and revitalise your hair with Joico K-Pak RevitaLuxe (150ml). Formulated with a Keratin Peptide Complex, it delivers intense moisture to dry and damaged hair,...